Resource Development /Fund raising Officer

JOB PURPOSE:

The purpose of this job is three-fold:

1) to increase enrolment of students in the school; 2) to raise funds for scholarship

fund and school projects; and 3) to improve branding and marketing of the

school. Internally and externally.  

The Resource Development/Fundraising Officer has to develop a resource development plan which includes an enrolment improvement strategy, a fundraising strategy and to design and execute

a branding and marketing plan for SFCS.

This position involvesthe planning and execution of projects and activities that will in the short-

and long-term increase enrolment, and raise funds for the school. This position

will provide a direct impact on customer (prospective and existing students/ parent)

satisfaction to deliver on reasonable internal and external customer and

sponsor/donor expectations that translate into positive financial results for

the school.

KEY TASKS:

General

Prepare a resource development plan which includes a branding, marketing and fundraising plan with targets, activities, deliverables and a budget.

Lead the implementation of the

resource development plan including designing and executives’ strategies in the

resource development plan.

Identify and pursue new clients & sponsors/

donors and opportunities to raise funds for the school (individual, corporate,

grant, foundations etc)

Orient and train SFCS staff on the newenrolment, fundraising and branding and marketing strategy.

Resource Development, Marketing, Fundraising

Pro-actively hunt for target Parents and establish as well as follow through communications with

those who will benefit from our Services and those SFIS will benefit from their

service

Develop multi-tier elationships to grow students’ populations as well as sponsor and donor based

Build referral and lead generation network with existing parents and alumni and sponsors

Input into and implement school brand strategy

Ensure SFCS on line presence (website, what’s app, social media platforms align to new resource development,branding/marketing and fundraising strategy.

Forecast short- and long-term enrolment and business potential

Adopt a hands-on approach in monitoring the implementation and execution of marketing programs

Customer/Sponsor / Donor Relationship Management

Increase frequency of engagement with new and existing parents and donors.

  Carry out research, formulate marketanalysis and deliver accurate reports

Serves as a lead facilitator bothinternally and externally for projects

Develop and manage clientcommunication tools such as corporate website, newsletters,