Aren't telemarketing volunteers or canvassers a special breed?
Summary:
An effective telemarketing volunteer can be anyone who supports your organization and has its best interests at heart. 'Canvassers' are paid to do telemarketing.
Answer:
Ina Frank writes:
Volunteers: Not a special breed in my experience; and quite different
from "canvassers" who are eking out a living making calls on behalf of
organizations about which they know little and care less, except that
they may be paid more for closing a pledge -- regardless of the
impression they leave with the prospect about your work. How are
volunteers different?
The most effective telemarketing volunteers are basically those people
who have the interests of your organization at heart; believe in what
you are doing and who, at some point in their lives, have ever talked on
a telephone!
Their sincerity comes through; they can be trained (with a healthy dose
of humor) to do the actual call -- and it's made clear to the prospect
at the outset that the caller *is* a volunteer.
