How can we use the Internet to reach more people?

Summary:

Advice from two long-term observers of nonprofits' use of online tools.

See http://www.michaelstein.net/dotorgmedia/dotorg-6.html

In 'Dot.Org', Michael Stein and Marc Osten distill their experience as consultants to and observers of nonprofits. In issue #6 (February 2002), they discuss 'Effective Online Outreach'.

The outline:

• TECHNIQUES
  
  • Define your audience
    
  • Prepare your materials
    
  • Reach out on the Internet